The strategic elements of product development provide a framework to guide managemen

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The strategic elements of product development provide a framework to guide management through product development and help them focus on what is important.

These three strategic elements are the process of a new product, a product innovation charter,

and a well-managed product portfolio. All three of the strategic elements must be in place,

and each is coordinated with, and supports all the others”.

Using an example, discuss how three of these strategic elements can be coordinated and

supported each other, and eventually contributed to the success of this example

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