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All of the following are cited by the text as limitations or challenges to marketers trying to use the Web to build brands EXCEPT:

  1. the higher expense of Web advertising versus traditional advertising.
  2. the Internet doesn’t build mass brand awareness.
  3. the Web’s format and quality constraints.
  4. difficulty in achieving advertising-like solutions on the Web BUY 100% CUSTOM ESSAY EFFICIENTLY GET A GENUINE 100 % CUSTOM TERM PAPER

 

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