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Yoplait has new line of Greek yogurt in a 9oz size. The Marketing Manager plans to test market the product in one small market for three weeks. They have calculated the cost and projected sales for each of the different flavors: Plain cost is .65 each with projected sales of 11,000 units, strawberry cost per unit is .70 with projected sales of 14,000 units, blueberry cost is .78 per unit with projected sales of 11,000 units. Each yogurt product will retail at the same price.
Using the average cost pricing and a 35% markup what will Yoplait price these products at the retail level? Remember to show your work.
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