equilibrium price

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 Suppose that BMW can produce any quantity of cars at a constant marginal cost equal to $20,000 and a fixed cost of $10 billion. You are asked to advise the CEO as to what prices and quantities BMW should set for sales in Europe and in the United States. The demand for BMWs in each market is given by:

QE = 4,000,000 – 100 PE and QU = 1,000,000 – 20PU

where the subscript E denotes Europe, the subscript U denotes the United States. Assume that BMW can restrict U.S. sales to authorized BMW dealers only.

Correction : Prices and costs are in dollars, not thousands of dollars as your book may indicate.

If BMW were forced to charge the same price in each market, what would be the quantity sold in each market, the equilibrium price, and the company’s profit?

Easy 6 company analysis techniques to use today financial managers and corporate officers

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