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Refer to information on Fremantle Ports (hereinafter ‘the Port’) available on its website (https://www.fremantleports.com.au/) and relevant references to complete the following tasks.
a) Identify the governance/ownership model of the Port and comment on its effect on its performance.
b) Identify the most relevant pricing method(s) covered in Module 4 that could be or have been applied by the Port to set the rate/charge for each of the following:
-SHIP BERTH HIRE CHARGES
-WHARF CHARGES FOR CARGO
-Note: Refer to the document ‘Ship and cargo charges from 1 July 2021’ (https://www.fremantleports.com.au/shipping) for more information on those rates and charges.c) Suppose you are the marketing manager of the Port. Explain how to port marketing can help to achieve the Port’s corporate objective. Based on your explanation, propose marketing strategies for the Port.