After you better understand this critical airline function, answer the question which has been asked since the dawn of the airline industry: “should an airline sell a ticket to a passenger for $1 if no one is going to purchase the seat?”.
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All commercial airlines have a function called revenue management, usually found in their Marketing Department. Research this function and provide your assessment of what this critical department does.
After you better understand this critical airline function, answer the question which has been asked since the dawn of the airline industry: “should an airline sell a ticket to a passenger for $1 if no one is going to purchase the seat?”.
What is your opinion? Defend your response to your classmates
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