Amazon’s Strategy for Growth

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Amazon.com, Inc. (Case Study 3) describes the company’s business model and its evolution. Analyze how Amazon uses the grand strategies of concentration, market development, and product development as a part of its long-term strategy for growth. Refer to Case Study 3 in the text to prepare your CT.

In a three- to four-page paper address:

  • Concentration:
    • Increasing the current customers’ rate of use
    • Attracting competitors’ customers
  • Market development
    • Opening additional geographic markets
    • Attracting other market segments
  • Product development
    • Developing new product features.

The length and formatting requirements include:

  • Three to four pages in length, not including cover and reference pages. Include a cover page, section headers, an introduction, a conclusion, and a reference page.
  • Formatted according to APA Format
  • Cite a minimum of three sources, two of which should be academic peer-reviewed scholarly sources to support your positions, claims, and observations, in addition to your textbook.

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