Amazon’s Strategy for Growth
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Amazon.com, Inc. (Case Study 3) describes the company’s business model and its evolution. Analyze how Amazon uses the grand strategies of concentration, market development, and product development as a part of its long-term strategy for growth. Refer to Case Study 3 in the text to prepare your CT.
In a three- to four-page paper address:
- Concentration:
- Increasing the current customers’ rate of use
- Attracting competitors’ customers
- Market development
- Opening additional geographic markets
- Attracting other market segments
- Product development
- Developing new product features.
The length and formatting requirements include:
- Three to four pages in length, not including cover and reference pages. Include a cover page, section headers, an introduction, a conclusion, and a reference page.
- Formatted according to APA Format
- Cite a minimum of three sources, two of which should be academic peer-reviewed scholarly sources to support your positions, claims, and observations, in addition to your textbook.
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