Awareness Motivation Capability

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 Watch the video about Blockbuster and Netflix titled Blockbuster vs Netflix Video and read the PDFs titled Netflix-Blockbuster   link video:

Use the Awareness Motivation Capability framework to explain Blockbuster’s decisions to engage or not to engage in competitive actions aimed towards Netflix. What changed over time (this could be answered in terms of which components of the AMC and how)?

a. Awareness (how aware of Netflix was Blockbuster)-

b. Motivation (How motivated was Blockbuster to engage in competitive actions aimed to attack or respond to Netflix)-

c. Capability (How capable was Blockbuster to successfully attack or defend Netflix)

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