Business Policy and Strategy

 1. The influence of social media is huge. In your own experience, how have you seen social media represent a major threat or opportunity for a company? What advice could you offer a company to overcome these threats or to take advantage of the opportunities presented by social media? 2. we discussed the concept of market segmentation, which is defined as product positioning that subdivides the market to target specific customers. Identify a product that you have seen with either effective or ineffective market segmentation. Explain what makes the market segmentation effective or ineffective. 3. Describe a conflict situation that requires you to use 1) avoidance, 2) defusion, and 3) confrontation in order to solve the problem. 4. Define and give an example of business analytics. Why is this technique becoming so widely used in organizations today? Responses should be at least 200 words in length per question.