Case Study Analysis: Project Management at the Phoenician – Essaylink

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Case Study Analysis: Project Management at the Phoenician. E‌‍‍‍‍‌‌‌‌‌‍‍‌‌‍‍‍‍‍‍xecutive Summary A one or two-paragraph summary of your recommended course of action for the company. Include important supporting analyses and/or justifications. Introduction Discussion of: Company (case) Background; include information about industry, key competitors, financial performance as appropriate. Don’t simply recite the information in the case study. Problem Definition Identify the key issues that need to be addressed. Think critically and delve into the root causes of the problems. Analysis (the bulk of the write up) Integration: Find four to eight points of interest in the case around which the integration will focus. Examine the operational issues and be sure to tell the reader in reasonable detail how the integration relates. Don’t simply say “This is similar to the experiences of Proctor & Gamble.” Tell us how this is similar to the experiences of Proctor & Gamble. The analysis should provide answers to the following questions using the same analytical method described above. 1. Coordinating departments in a major project is always a challenge. Which departments within the Starwood organization likely played a role in each of the following project-re‌‍‍‍‍‌‌‌‌‌‍‍‌‌‍‍‍‍‍‍lated activities? a. Defining and organizing the project b. Planning the project c. Monitoring and controlling the project 2. Many times, project decision-makers do not rely solely on financial hurdles, such as return on investment or internal rates of return, but place a lot of emphasis on intangible factors. Which are the salient intangible factors associated with selecting one of the three options for the spa? 3. Timing is always a challenge in managing projects. Construct a network diagram for the spa selection process. How soon can the Phoenician management make a decision on the spa? Recommendation Summarize the case situation and make a recommendation. Support your recommendation with data from the case, additional research, and any analyses you have conducted. References Supporting materials: You may have found supporting materials from outside sources such as OM journals. When you include these, be sure to include their source (or citation). In other words, do not simply provide a list of references; make sure you indicate where they were used in your analysis. If found on the Internet, provide the URL; however, you should limit your Internet sources, otherwise they tend to be an “ove‌‍‍‍‍‌‌‌‌‌‍‍‌‌‍‍‍‍‍‍rkill”.

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