Hotel Loyalty Programs are great for marketing and promotions! It has been proven to boost growth and does not cost the company that many marketing dollars. Everyone loves giving aways and it increases sales by selling more.
Tracking customer trends for Market Research is helpful as well and the most important thing is it makes customers happy – so why not! The best thing about the program is once it is up and running it pretty much runs itself!
Here are eight reasons why loyalty programs are imperative for marketing…
1. It has been proven to boost growth
2. Not as expensive as you think to a company. Giving away a product that a person is buying is more of, great idea!
4. Increase sales by selling more…double points day or if you spend $X then you get more points
5. Market Research – track customer favorites, where they spend their money, etc…
6. It makes customers happy – so why not!
7. You can provide in-store or digital rewards or both!
8. Once the program is up and running it stops being work
Now that we understand more about loyalty programs from our lecture on leading the competition and the above let’s discuss the benefits of this type of program to both the holder as well as the company. Please answer the THREE following questions directly into the chat box (do not attach a word document) by Wednesday of this week.
1. Please see the list of hotel loyalty programs below – Going by the first letter of your FIRST name research the hotel’s loyalty program gives a 3-5 sentence detailed description of that company loyalty program. Describe the different levels and what the cardholder will receive at each of those levels. (DO NOT COPY AND PASTE from the website)
Hilton Honors Program A-E
IHG Rewards Club F-I
Marriott Bonvoy J-M
World of Hyatt N-Q
Wyndham Rewards R-U
Omni Select Guest V-Z
2. Name at least three “perks” a consumer/holder will receive IF they sign up for the program as a meeting planner or just a guest.
3. Name at least two reasons why a loyalty program benefits the hotel?
Instructions: Your team has been hired as a consultant to assist the selected Australian manufacturing company leadership.
Choose an Australian company operating in the manufacturing sector. What international region and country is most suitable to expand their business into? Provide a comprehensive reason for your choice.
What kind of investment entry mode is the most suitable? Compare the different investment entry modes (joint venture, greenfield operations, wholly-owned subsidiary, merger, partial acquisition) and provide comprehensive reasoning for the choice that you advise. Be sure to compare these market entry strategies as relevant to the selected choice of your chosen Australian manufacturer. Present a business case for your recommended entry mode clearly demonstrating the strengths and weaknesses for each option as relevant to your chosen Australian manufacturer.
Presentation in Pecha Kucha style and interpersonal skills.
Please ensure all your arguments, claims, and statements are substantiated by reliable sources, such as relevant and recent journal articles and books. Minimize the use of websites and if necessary, only use academic sites. A minimum of 6-8 references should be used to ensure a pass mark. Incorporate in-text referencing in the slides and provide a list of references in a separate slide.
The Lemuel Iris Hotel is located in the capital city of a Central Busines District. In the past, its main clientele has been government officials and administrators in departments of state and managers of heavy industries visiting the capital on official government business. The room occupancy rate was on average 50%. This custom has declined somewhat in the last two years, but it has been more than replaced by business people from neighboring countries in the week and by foreign tourists at the weekend. Generally speaking, there is greater demand for catering staff at weekends since many tourists like to take lunch in the hotel’s restaurant.
However, there is lower demand for housekeeping staff at weekends as tourist customers generally stay for longer periods than business people and make fewer demands on this service. Currently, the hotel has 240 twin rooms but an extension is now being built and next year there will be 345 twin rooms altogether plus a revamped leisure club with a brand-new swimming pool and spa (run independently as a franchise).
The owning company, European Leisure Resorts, wishes to reposition the hotel, re-designing and re-branding the hotel as an up-market “boutique” hotel. A new name is proposed, “The Garden Court”. A new General Manager has been “head-hunted” from one of the top hotels and her mission is to transform the quality of the hotel while ensuring good value for money. During the last two years a number of international hotel groups have opened hotels in the city to cater for the new markets. All of these are known for their high standards of service. Prices are correspondingly high.
The management of LemuelIris Hotel believes that to compete, they need to improve the standard of service whilst pegging prices some 10% below their competitors. A survey of customers has indicated that customers would like the checking-in process to be made quicker, for service in the restaurants to be speedier and more friendly, and for the rooms and public areas to be decorated and furnished to a higher standard.
i) With the increasing demand from customers for quicker services, examine how the organization will select those employees to be trained to render these services (i.e needs assessment)
ii) A lower demand for housekeeping staff at weekends could imply a surplus of human resources. With your knowledge in Human Resource Planning, explain the effect of this on the organization as well as some strategies to be used in managing these excesses.
Below are realities and myths or stereotypical attitudes older people are facing today. Write RE if it is a reality and MS if it is a myth or stereotypical attitude. Write your answers in the spaces provided.
What data visualization tool was used and was it the correct one for the data presented? Why? Which form of health information exchange was used by the physicians in responding to the questions about EHR functionalities on the survey? Please indicate whether the ambulatory reporting location has each of the computerized capabilities listed below and how often these capabilities are used: 18h? Ordering lab tests? 18h?. Are orders sent electronically? Why or why not?
Product Life Cycle
Discuss the product life cycle stage for the Uniqlo brand. Suggest appropriate marketing strategies that the brand can implement to grow market share and profitability. You may want to distinguish PLC at the industry level, SUV level, and brand level.
Hi I was hoping you could help me with a critical risk analysis identifying the following: PR, social, ethical and regulatory etc … based on the following peer-related report
Launched in 2020, Infinite is an independent Australian label that produces sustainable men’s active and loungewear. An online business, Infinite drives sales through its website and its app that has been developed to engage customers while making purchasing as easy as possible. Infinite is a design-driven business that operates to provide men with a suitable alternative to major brands while still incorporating high performance technologies, being sustainable and providing protection with it’s antibacterial and antimicrobial technologies. External Analysis Infinite is a part of the fitness and athletic clothing industry. The fitness and athletic clothing industry is forecast to have a revenue of $2.8B in 2021 with $1.5B of that attributed to sports apparel. This is expected to increase by 2.2% by 2026 (Ibisworld 2020). Competition in the industry is high and participants compete on price, product range, marketing and reputation (Ibisworld 2020). While price is crucial at the lower end of the market consumers are generally willing to pay more at the higher end of the market for higher quality products that include features such as breathability and moisture-wicking (Ibisworld 2020). Some challenges that face the market on a macro level are proximity to key markets with larger populations, ability to control stock and having a clear and consistent identity that people affiliate with (Ibisworld 2020).
What the analysis showed us is that the products on offer for men are very limited in the sustainable activewear space. The main players in this space are targeting woman and their men’s ranges are a far second. There are very limited images of men on their websites or social media. The men’s ranges that do exist are very basic with far less design influence than anything on offer in the woman’s market, with the men’s market mainly featuring greys, blues, and blacks. Boody has received several instances of poor feedback due to their clothing being manufactured in China which a lot of their customers don’t feel as though this aligns with their brand. The products for both Boody and DK active retail for around $50 for a t-shirt, singlet or shorts whereas The Upside is placing itself at the more premium end of the market with pieces around $100.
Based on the external analysis there is a market for men who want to purchase fashionable, sustainable activewear. The opportunities lie in having a range that allows the consumer to have choice and being confident in your manufacturing chain, so you can use it to sell your brand rather than hiding it. Some of the challenges that present are on the macro scale include the level of discretionary income available in the short term due to the impacts of COVID – 19, the growth of the sustainable market and ensuring supply chains can fulfil orders. The trend of elastic pricing is one instrument that could be used to combat these external factors.
Strategic Analysis Infinite’s target customer base is one that is socially conscious, has influence in their community and has medium to high discretionary income. Since the geographic spread of the sports apparel industry is strongly correlated to the population (Ibisworld 2020) it is anticipated that a large majority of the customer base would live in capital cities where there is also a higher average income (Ibisworld 2020). We know through profiling of different segments of the activewear market that different age groups purchase for different reasons so based on the fact our product is high quality, long-lasting, fashionable and sustainable we would predict our customers would be males ranging from 25-50 as this is what they align with.
A key point of difference is the development of the Infinite phone app that allows users to easily purchase product. Despite the great functionality for the customer it also allows Infinite to push notifications through to customers who have been inactive, allows us to gather data on our customer markets and allows us to display progression through loyalty programs to the users which will drive urgency for purchasing. For this reason, it is important to expand the app usage and a strategic goal of Infinite is to; Have 30% of all purchases completed through the app for FY 2022 measured through sales records. Infinite wants to be the premier brand in men’s sustainable activewear. Currently brand awareness is low due to the immaturity of the business therefor Infinites social media footprint needs to expand and as such another strategic goal is to; Increase our social media presence by 25% year on year over the next three years with males ages 25-34 as measured by Instagram analytics. It is recommended that Infinite engages with social media influencers to build brand awareness and confidence in the brand as this is a cost-effective way of building product recognition and a mode of marketing that resonates with the target market. As per our PESTEL, the gym and fitness centre industry have a strong alignment with the sports apparel industry. Group training gyms also target 25 – 40 year old’s (Cutcliffe 2017) so partnering with these facilities that share our beliefs and align correctly with our brand is another proposed direction for building brand awareness. Our marketing strategy needs to portray the fact that we are an accessible premium brand that people aspire to be seen in with our key message being our sustainable product. Infinite can position themselves against their competitors by using the fact it is a male-only brand to make men feel more comfortable to purchase from Infinite compared with DK Active, Boody or The Upside. Infinite should also leverage its highly ethical manufacturing supply chain and ensure it becomes common knowledge that some competitors are not following suit. The success or failure of this business will rely upon whether we can engage with our target markets in the right way. Infinite should be confident in the fact they have a product that fills a niche however needs to be priced suitably and the image of the business needs to be consistent from the outset. It is important that as a business there is accountability to the goals set, which includes intercepting their customers in as many places as possible through an increased presence on social media and the use of influencers. Infinite needs to ensure that customers are nurtured and engaged with to build a following and promote referrals leading to incremental sales and increased market share.