Scenario Questions

Scenario Questions

 

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the marketing communication tools

Consider all the marketing communication tools (for example, advertising, sales promotions, public relations, direct marketing, Internet marketing, and personal selling) that are used to market a new car that a graduating student might be expected to buy.

(A)  What attributes of a new car would be important to a graduating student?

(B)  Explain why each tool would be effective to spread ad awareness in the target market.

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the importance of marketing information to agricultural business

Q1. What is the importance of marketing information to agricultural business? Describe at least 3 points with an example in each point.

Q2. A famous psychologist stated that the economic factors, price, and income, are not as important in explaining consumer behavior as culture, social influences, and psychological factors. Do you agree or disagree? Provide some details.

Q3. What are the demographic trends with the greatest potential for increasing farm product sales in the future? Explain.

Q4. How can an individual country benefit from trade? How could the world benefit? Farmers?

Q5. How market segmentation aids agricultural product marketing? Give at least 4 points with an example in each point

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The mobile network industry in Singapore

The mobile network industry in Singapore is primarily composed of three major players – SingTel, Star Hub, and M1. With current industry standards, Singapore now boasts one of the most advanced and well-developed telecommunications infrastructures in the world. In 2018, the total market size of the Singapore telecommunication industry was estimated to be worth around S$9.51 billion.

Even though the mobile network providers are not directly hit by the current pandemic, however, in recent years, the mobile network industry in Singapore has been facing a major shake-ups and the future of the industry is predicted to get even tougher. With a penetration rate of mobile subscriptions hovering around 148% in 2020, experts have predicted the highly saturated mobile network industry to face very slow growth over the next three years to 2024. One major challenge is the rapid rise in competition as new providers such as TPG, Zero1, Circles. Life and My Republic have entered the market in recent years.

In order to thrive in this hyper-competitive industry, the management of a mobile network provider in Singapore strongly believes its company must shift its focus from being product-centric to customer-centric. The management reckons that the best way to increase its market share in the next few years is to increase customer retention; by ensuring that its customers who are currently on a two-year contract with the company will renew their contract once it expires. In order to better allocate the company’s resources to meet this goal, the management wants to conduct a marketing research study to determine if factors such as price, advertising, brand image, and service quality are important predictors of customer retention.

what are the limitations of the research study?

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probability

Suppose box A contains 4 red and 5 blue coins and box B contains 6 red and 3 blue coins. A coin is chosen at random from the box A and placed in box B. Finally, a coin is chosen at random from among those now in box B. What is the probability a blue coin was transferred from box A to box B given that the coin chosen from box B is red?

  1. 15/29

  2. 14/29

  3. 1/2

  4. 7/10 WRITE A THESIS 100% QUALITY GUARANTEE Quality Affordable Non-plagiarized Essays score 100%

Failure Mode and Effects Analysis

Failure Mode and Effects Analysis, which prioritizes different sources of error, is used in _________________ stage.

  1. Define

  2. Measure

  3. Improve

  4. Analyze BUY A NEW 100% ORIGINAL COLLEGE PAPER EFFICIENTLY Best Schoolwork, Homework & Assignments tips 2021

arrow diagram

Which of the following is not a use of arrow diagram:

  1. Determining the best schedule for the entire project

  2. Potential Scheduling problem and solution

  3. Calculate critical path of the project

  4. Identifying defects in a process WRITE A THESIS 100% QUALITY GUARANTEE Quality Affordable Non-plagiarized Essays score 100%

quality control

Effective quality control results in:

  1. Increase in customer satisfaction

  2. Lower cost

  3. None of the above

  4. Both a and b WRITE A THESIS 100% QUALITY GUARANTEE WRITE MY ESSAY TODAY AT LESS THAN $15 AND BEST QUALITY

Mistake proofing

Mistake proofing of process is done in the ______________ stage of DMAIC.

  1. Define

  2. Measure

  3. Improve

  4. Control WRITE A THESIS 100% QUALITY GUARANTEE DO MY PAPER AND GUARANTEE 5 STARS QUALITY

diagram

The ______________ diagram starts with one item which then branches of into two or more items. This diagram is used to breakdown broad categories into finer levels of detail.

  1. Affinity

  2. Tree

  3. Relations

  4. Matrix WRITE A THESIS 100% QUALITY GUARANTEE DO MY PAPER AND GUARANTEE 5 STARS QUALITY

SIPOC diagram

SIPOC diagram, used for understanding the flow in a process is used in ______________ stage of DMAIC.

  1. Define

  2. Measure

  3. Analyze

  4. Improve GET YOUR QUALITY 100% CUSTOM RESEARCH PAPER TODAY DO MY PAPER AND GUARANTEE 5 STARS QUALITY