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Explain why it is imperative a company continue to offer value and identify a competitive advantage.
Determine how the company will determine if there was a market demand for new product innovation. If not, what steps might be taken to halt the new product development process?
Identify and describe a new product innovation that failed and compare it to a new product innovation that succeeded. List one product failure and one product success, and discuss the potential impact the marketing strategy might have had on both outcomes.
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