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On pages 128-129 you will see the Key Points for Chapter 6. After you have reviewed the Chapter and the points provided in the aforementioned pages apply those concepts and key points to your research company. What strategies do you see being used by your company to gain a sustainable competitive advantage in the industry?
In 600 words (minimum) explain what strategies are used, how are they employing them in the marketplace, and what are the results? Provide data that supports what you have found. Document the sources.