Corporate Associations, Corporate Connection, and Purchase Intention: A Comparison Between the U.S. and Nigeria.

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The purpose of this quantitative survey-based comparative research is to investigate the relationship among consumer corporate associations, corporate connection, and purchase intention in Nigeria as compared to the U.S., with a focus on the moderating role of the differences in culture between both countries. This study intends to distinguish between Nigeria and the U.S. regarding the influence consumer corporate associations has on consumer corporate connection, and consumer purchase intention, while also considering the differences in cultural values between both countries. The dissertation will also contain implications for theory, practice and social change.

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