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Various Indian cultures and cultural values are discussed in Banerjee’(2008) reading. Based on the reading, describe one distinctive characteristic that makes up the Indian culture or cultural values and its implications for the marketing sector in India. (How do India’s cultures/cultural values shape their marketing strategies?)

Then, thinking about the U.S., how are American cultures/cultural values reflected in American advertisements/commercials? (e.g., TV ads, paper advertisement, products and packaging, etc.) Describe one or more examples.

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