Discussion 1)

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Paper format:
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Discussion 1)

Read the Five Marketing Lessons from Old Spice article

https://www.inc.com/articles/201108/5-marketing-le…

which discusses Old Spice’s relaunch of its brand in a “spicy” 2010

campaign starring Isaiah Mustafa. It also had a huge social media and

internet component that engaged consumers to interact with the “Old

Spice man” through contests, blogs, and messaging. Sales rose 55%. While

a bit dated, this is an excellent example of how a brand makeover can

be highly successful.

Your task is to find a campaign that followed a similar brand makeover

strategy. What elements do you think were most effective in reaching the

target audience? How did the company integrate these elements into

marketing campaigns to create a cohesive marketing strategy?

Note: To complete this initial post, it may be helpful to analyze the

advertisers of a large event such as the Super Bowl, the Oscars, the

World Series, or the Country Music Awards.

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