discussion question

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I need an explanation for this Management question to help me study.

At the end of Chapter 9, the authors cite the example of Kleenex brand facial tissues. This product was developed nearly 100 years ago and was originally intended for another purpose (removing facial cream). However, the manufacturer has been able to sustain this brand for many decades by redirecting their marketing to other uses and by adding new features to the tissues.

Can you think of another product that was originally intended for some other use but is now commonly used in a different way? Alternatively, can you think of a product that has enjoyed long commercial success thanks to innovations in the product design or performance?

Note:

1.References (this does not count toward the required paper length)

FINALLY, you must cite your sources after every sentence which contains information from one of your sources. Just putting a citation at the end of a paragraph or section is not sufficient.

Also, do not state “The author” or “the text”. Use proper APA style. This is Last Name of Author (Year).

2. I have attached the reference book for you reference.

3. provide at least 500 words document.

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