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a) What is Wal-Mart’s corporate level strategy? Discuss. [10%]
b) Use the BCG model to determine the overall mission of Wal-Mart. Also discuss the mission
of a particular type of business unit of Wal-Mart (e.g. a division, segment, or particular
a. NB You might like to refer to the following website [20%]
c) What is the basis upon which Wal-Mart builds its competitive advantage? How does this
differ from retailers such as K-Mart, Big W, Myer, David Jones? Describe specific feature of
Wal-Mart’s operations that allow it to achieve competitive advantage. [40%]
d) How do Wal-Mart’s control systems help execute the firm’s strategy? [30%]

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