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Write a short answer on the mail presented in Memo 1 of the case study. The necessary data Starz.xls can be found on the online learning platform Moodle (Demand function is Q=1,9 – 0,1075P). Please make sure to motivate your answer to the Regional Manager by using the concepts/ideas/rules you learned from the required reading material (you can use graphs/tables/… to clarify your answer). Grading of the assignment will be based on the argumentation and clarity of the answer rather than on the exact figures and numbers.