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MARKETING MANAGEMENT
From the real national/international market, select any publicly listed company (listed in the Stock market). Critically analyze the chosen company based on the following questions.
1.Conduct a SWOT analysis for your chosen company based on your research.
2.Examine the 4 P’s of your chosen company based on the information given.
3.Use the porter’s five forces model to critically analyze the competitive structure of the organization.
NB
- You are supposed to choose a publicly listed company from the Stock Market.
- You should use references (company website, financial databases, etc…)
- While referencing, use APA reference style.
- All students are encouraged to use their own words.
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