MARKTING Case study

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The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.

Assignments submitted through email will not be accepted.

Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.

Students must mention question number clearly in their answer.

Late submissionwill NOT be accepted.

Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.

All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).

Submissionswithout this cover pagewill NOT be accepted.

Learning Outcomes

1.Ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumers (Lo 1.9).

2.Ability to carry out objective and scientific analysis of consumers’ needs and wants (Lo 2.3 & 2.6).

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