MyMagic+

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Please answer the following questions: Is Disney utilizing the MyMagic+ platform to its full potential?

  • What does the future hold for MyMagic+?

  • How can they assess whether they are recouping their $1 billion investment?

  • How should Disney leverage this technology in order to further digitally enhance the guest experience?

  • What should Disney do next in terms of digital enhancements of the guest experience? Are the MagicBands still going to be important or will guests use other kinds of devices/wearables?

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