Objectives  Evaluate the value of an existing franchise and assess if the investment is sound. Evaluate the ongoing support a franchisee will receive and if it is adequate for the industry. Research competition and alternatives to a franchise opportunity.

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Objectives

  • Evaluate the value of an existing franchise and assess if the investment is sound.
  • Evaluate the ongoing support a franchisee will receive and if it is adequate for the industry.
  • Research competition and alternatives to a franchise opportunity.

Description

School of Rock represents a franchise opportunity for children and young adults to continue with music education that may not be available as part of the curriculum in elementary and secondary schools. Students are asked to evaluate the pros and cons of this franchise from both a financial and business basis. In addition to evaluating the franchise, students are asked to compare similar franchises and compare the advantages and disadvantages of the School of Rock to launching an independent music education business.

Instructions

  • Read the case on pp. 542 of the text.
  • Review the following:
  • writeonline. (n.d.). Case study report. Retrieved from http://writeonline.ca/casestudy.php?content=section1
  • Analyze the case, completing the list of questions.
  • Write up analysis

a. Analyze the case and identify the main issues.

b. Describe the franchise process and comment on whether you think it makes sense.

c. Explain your opinion if the franchisor lends enough support to help the franchisee be successful.

d. Determine if School of Rock is a good franchise and provide an explanation of your position.

e. Research what alternatives exist to this franchise-offering and recommend what opportunity you think would make the most sense for someone about to launch a music education program business

f. Analysis is well written including an introduction and conclusion.

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