Roger's model of adoption curve

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Roger’s model of adoption curve

Using Roger’s model of adopter types, where is the technology of (sustainable packaging) on the adoption curve right now?

A. Innovators
B. Early adopters
C. Early majority
D. Late majority
E. Laggards

 

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Diffusion of Innovation (DOI) Theory, developed by E.M. Rogers in 1962, is one of the oldest social science theories. It originated in communication to explain how, over time, an idea or product gains momentum and diffuses (or spreads) through a specific population or social system. The end result of this diffusion is that people, as part of a social system, adopt a new idea, behavior, or product.

Roger’s model of adoption curve

Adoption means that a person does something differently than what they had previously (i.e., purchase or use a new product, acquire and perform a new behavior, etc.). The key to adoption is that the person must perceive the idea, behavior, or product as new or innovative. It is through this that diffusion is possible.

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