Scholarly Activity : online travel agents (OTA)
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Instructions Explain how the Internet has changed the distribution of tourism services. Then, choose three of the following online travel agents (OTA), and analyze the usability and attractiveness for each OTA’s website: Expedia.com, Travelocity.com, Orbitz.com, and Priceline.com. Compare and contrast the websites. Why is this OTA preferred versus one of the others? Remember to remain objective if you have a favorite. What are the roles of intermediaries such as online travel agents in bringing tourists and tourism-providers together? Your response should be a minimum of three pages long, not counting the title or reference pages. Use APA style when writing your response. Be sure to cite any direct quotes or paraphrases. Reference at least one outside source. APPLY FOR THIS CASE
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