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Construct a competitive positioning matrix (CPM) with 12 factors and three (3) major competitors, including
your company (Target Corporation + two more companies). Complete the CPM matrix and provide written
analytical findings on matrix results in the APA format. *Calculations are required – See Content in Module.
Construct a market positioning map (MPM) with your company (Target Corporation) and its two (2) major
competitors. In your written analytical findings, discuss the consumer perception of the companies’ products,
services, and marketing strategies. Provide written analytical comments on the MPM matrix results and
sources in the APA format.
Construct the External Factor Evaluation (EFE) matrix with ten (10) opportunities and ten (10) threats. Provide
written analytical comments on the EFE matrix results and sources in the APA format. *Calculations are
required – See Content in Module.
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