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Sunshine Café: What would you do?
Sunshine Café a chain of coffee houses has conducted market research and concluded that college students would make an excellent audience for their products and services. Sunshine Café has requested our PR firm develop a comprehensive plan that will achieve the following: 1)Creates brand awareness among college students 2)Increases walk-in business at their local stores in college towns using the eight-point planning outlined in chapter 6 of Public Relations Strategies and Tactics which consist of: 1.Situation 2.Objectives 3.Audience 4.Strategy 5.Tactics 6.Calendar/timetable 7.Budget 8.EvaluationSituation: