The charities must be SAMH and Scottish SPCA – critically analyse the need for, and impact of digital marketing technologies on these organisations using appropriate digital marketing, marketing and management theory.
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The charities must be SAMH and Scottish SPCA – critically analyse the need for, and impact of digital marketing technologies on these organisations using appropriate digital marketing, marketing and management theory.
The report should be 3000 words. A written report which will answer the following question: How can charities (SAMH and Scottish SPCA) in Scotland embrace digital tools and technologies to improve their competitive position? The charities must be SAMH and Scottish SPCA – critically analyse the need for, and impact of digital marketing technologies on these organisations using appropriate digital marketing, marketing and management theory. The assessment should include the following: • Provide an extensive overview of the charity sector within Scotland • Identify the challenges facing charities and third sector organisations around adopting digital tools and technologies (utilising relevant digital marketing theories and academic resources) • Critical analysis of two third sector organisations (SAMH and one other) in terms of their current digital tools and technologies used • Discussion on how the SAMH can reach new audiences using digital tools and technologies Layout The layout of the report should include the below; 1.0 Executive Summary 2.0 Introduction 3.0 Main Body 3.1 • Provide an extensive overview of the charity sector within Scotland 3.2 • Identify the challenges facing charities and third sector organisations around adopting digital tools and technologies (utilising relevant digital marketing theories and academic resources) 3.3 • Critical analysis of two third sector organisations (SAMH and one other) in terms of their current digital tools and technologies used > How much growth after using these methods > How much each charity spent on digital marketing 3.4 • Discussion on how the SAMH can reach new audiences using digital tools and technologies 3.5 • Similarities between the both charities 4.0 • Recommendations for both charities for future digital marketing techniques
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