the relationship paradigm
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Free Inquiry Order A Paper Now Cost EstimateA) Define business-to-business (b2b) marketing according to the relationship paradigm
B) Explain two differences between b2b and business-to-consumer marketing in terms of building and managing relationships with customers/consumers.
C) As the Marketing Director of a company, explain 2 strategies you would use to maintain strong relationships with your b2b customers.
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