This week I would like you to either watch a local newscast or read a local news paper and look for stories that you think may have originated from a public relations source. 1. Share the name of the story and tell us what it was
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DB 12
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Public Relations
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When it comes to news, if it isn’t “breaking news” that is being reported you can fairly sure the coverage began with some kind of press release. Public relations (PR) firms or specialists are often behind these press releases. A well written press release will catch the eye of an Assignment Editor or News Producer and they in turn decide whether or not to “cover” the event, product, etc…
This week I would like you to either watch a local newscast or read a local news paper and look for stories that you think may have originated from a public relations source.
1. Share the name of the story and tell us what it was about.
2. Share the news source you used.
3. Share why you think the story originated from a public relations firm or press release. Details please.
It is important to read this week’s assigned chapter before answering the DB. It will help tremendous
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