Write a discussion on Research article: EMBRACING DIGITAL INNOVATION IN INCUMBENT FIRMS: HOW VOLVO CARS MANAGED COMPETING CONCERNS

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Write a discussion on Research article: EMBRACING DIGITAL INNOVATION IN INCUMBENT FIRMS: HOW VOLVO CARS MANAGED COMPETING CONCERNS. Discussion should contain Theory, Research&analysis and conclusion. Article must from MIS qurterly.

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References should be from MIS qurterly and must in APA format.

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