Write down all your assumptions on the Key Assumption table.

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SURFACE KEY ASSUMPTIONS

                    • Write down all your assumptions on the Key Assumption table. (See Step 11 for detailed directions)

2. CHOOSE ONE METHOD

                    • Use Thought Experiments, 2D& 3D Simulation Experiments, and Live (D) In- Market Experiments to test your assumptions.
                    • Choose one method to test your and see which best fits your assumptions and concepts.

1. MAKE PROTOTYPES

(See Step 12 for detailed directions)

                    • Create visual manifestations of the project.
                    • The graphics need to include people and tell an emotional story.
                    • Some companies even use Legos or clay to make models at this stage.

2. SUBMIT THE PICTURE(S) OF YOUR PROTOTYPE.

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