branding and digital marketing

Get your Assignment in a Minimum of 3 hours

Our academic experts are ready and waiting to assist with any writing project you may have. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs.

Free Inquiry Order A Paper Now Cost Estimate

Can you help me understand this Health & Medical question?

Save your time - order a paper!

Get your paper written from scratch within the tight deadline. Our service is a reliable solution to all your troubles. Place an order on any task and we will take care of it. You won’t have to worry about the quality and deadlines

Order Paper Now

According to Lake (2018), a successful brand strategy assists with prospering in competitive markets. In addition, the brand of an organization is derived from who you are, who you want to be, and who people perceive you to be. As a health care leader, it is important to know that the brand represented by your organization is effective.

Lake, L. (2018). Learn Why Branding is Important in Marketing. Retrieved from https://www.thebalance.com/why-is-branding-important-when-it-comes-to-your-marketing-2294845

Case Assignment

For this assignment, you will complete an external Brand Audit of a health care organization. Review the list of the 10 Biggest Health Care Companies in the Fortune 500 at the following source:

Lorenzetti, L. (2015). 10 Biggest Health Care Companies in the Fortune 500. Retrieved from http://fortune.com/2015/06/20/fortune-500-biggest-healthcare-companies/

Select a health care organization from the list in the above source and conduct a Brand Audit by completing the following in a 3- to 4-page paper:

  1. Provide a description of the organization (location, size, type, average annual revenue, etc.)
  2. Identify all brand elements (logos, symbols, characters, slogans, trademarks, etc.)
  3. Distinguish the inherent attributes of the services provided (pricing, communications, distribution policies, other relevant marketing activities)
  4. Select a competitive brand (organization).
    1. Identify the differences between the organization that you are conducting the brand audit on and the competitive organization.
    2. Classify the any marketing attributes that either organization does better.
  5. Provide recommendations (supported with scholarly references) for brand positioning and marketing strategies that will leverage and extend the brand effectiveness of the organization.

Assignment Expectations

  1. Conduct additional research to gather sufficient information to support your audit.
  2. Limit your response to a maximum of 4 pages (not including title and reference pages).
  3. Support your analysis with peer-reviewed/scholarly articles, with at least 4 references

"Is this question part of your assignment? We Can Help!"

"Our Prices Start at $11.99. As Our First Client, Use Coupon Code GET15 to claim 15% Discount This Month!!"

Get Started