Ethical sourcing in the coffee industry
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Free InquiryStrategic Management The assignment is about a case study which you will find posted in the content section on your black board (Starbucks Vs. Ethiopia corporate strategy & Ethical sourcing in the coffee industry). As discussed in class, each group is expected to write and submit the answers to the following questions: What are the details of the partnership proposed by both parties (Starbucks & the Ethiopian government)? (2%) Explain the source of the strategic conflict between Starbucks & the Ethiopian government? (2%) Analyze the market position of the Ethiopian farmers using Porter’s 5-forces as a frame of reference? What do you conclude? (3%) What is the role of certification systems? Argue your answer using Porter’s five forces as a frame of reference? (3%)
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