Influence – Essaylink
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From your reading of the Thermomix website, do you think a purchase decision to buy a new Thermomix would be a high involvement purchase or low involvement? Why?
Why do you think the Thermomix is a successful product when it is not sold through retail outlets?
Do you think the purchase of a Thermomix would lead to lifestyle changes? Why?
If you were selling the Thermomix product, give four  reasons why an understanding of consumer/buyer behaviour would be important/relevant?
Buying a new Thermomix could be an example of influence from either: emotional influence; social surroundings; disposal situation; or task definition.
From these four types of influence, select the one you think fits such a purchase. Why did you select this one?
What type [description] of perception do you now have because of the information available on the Thermomix website? Please explain this perception.
Remembering the Thermomix is not sold through retail outlets, how is it sold?
Consider your answer to question number 7.
Do you think using the Internet/Social Media would be effective? Please give your reasons.
Do you think post-purchase dissonance could be a problem with a Thermomix purchase? Yes or no and why?
Vorwerk likes to be seen as modern, value priced, efficient all with German innovation. This is an example of:
A. brand personality.
B. brand image.
C. brand recall.
D. brand personality and brand image.
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