Integrated marketing communications

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Integrated marketing communications involves identifying the target audience and shaping a well-coordinated promotional program to elicit the desired audience response. Too often, however: (Select the MOST CORRECT statement.)

  1. Costs are too high and profits are too low.

  2. Personnel cannot cope with these responsibilities.

  3. Marketing communications focus on overcoming immediate awareness, image, or preference problems.

  4. Integrated communications do not work in the global environment because of regulations.GET NUMBER 1 COLLEGE ESSAY FAST TODAY EFFICIENTLY ORDER A 5 STAR COLLEGE TERM PAPER NOW

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