Media planners

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Media planners consider many factors when making their media choices. According to the text, all of the following factors would be considered EXCEPT:

  1. The fashionability of the media.

  2. The media habits of target consumers.

  3. The nature of the product.

  4. The type of message to be used. marketing research process BUY A NEW 100% ORIGINAL COLLEGE PAPER EFFICIENTLY

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