overall summary of the company
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Provide an overall summary of the company and the product/service offerings.
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What is the product or service you will redefine or introduce as new?
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Why is it a good time for the company to explore this opportunity now?
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What are the short term and long-term goals?
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Does this product or service support the company Mission, Vision and Core Values. (Yes/No and why? Be sure to include the company mission and vision statements in your response).
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What are the risks/benefits of introducing this product/service?
discussion question should be 250-300 words. Sources require in-text citations and must be incorporated into the body of the post in addition to a full APA citation at the end of the post.
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