Principles of Retail Management Information Technology

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Principles of Retail Management Information Technology (IT) has had a profound impact on retailing, one of which is the changed relationship between retailers and consumers. E-tailers have also enjoyed advantages over brick and mortar retailers. IT can provide benefits in operations and marketing for all retailers. However, there are obstacles to getting the full benefits of IT in retailing.

  1. State how IT has changed the relationship between retailers and consumers.

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