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Savlon is a well-known name in the household of Bangladesh. During the pandemic, ACI launched a new brand extension named Savlon Surface Disinfectant Spray. Savlon claims that the spray kills 99.99% of germs around the home, including viruses, bacteria, molds & fungi. It also kills commonly contagious viruses like H1N1, Rotavirus & Norovirus, as per the company’s official release. The company has come up with disinfectant spray during the ongoing fight against Covid-19. The health stipulations have also mandated two important facets to help protect against the deadly virus – hand hygiene and the hygiene of frequently touched surfaces. A. Relate consumer decision-making process in case of purchasing Savlon Surface Disinfectant Spray. B. What marketing management concept was applied by Savlon? Why?
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