Strategic marketing discussion questions
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APA style, answering the questions below,
1.Discuss the importance of market power in a related diversification strategy.
2.Describe the reasons why firms pursue unrelated diversification
3.Discuss the importance of synergy in organizations. Provide examples.
4.Distinguish between merger, acquisition, and takeover. Provide an example of each.
5.Give examples of why mergers might fail.
6.Describe the three basic benefits of an international strategy.
7.Describe the major political and economic risks associated with an international strategy.
References included
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