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Course Project Part 2

This course has major project assignments due in Week 3 and Week 5. It will take more than a week’s effort to adequately complete them. Plan time to start the research and work on those assignments earlier than the week in which they are due.

This week, you will finalize your marketing plan for your selected product or service. In preparing for Part II, you may have to consider some of the suggestions made by the instructor in Part I feedback. You will use the same scenario for this week’s work as you selected for the week 3 work.

Complete the following for your marketing plan:

• Justify the pricing strategy you will employ. Perform a breakeven analysis to determine how many customers you will need to make your business financially viable.
• Defend your distribution strategy. Determine if there are additional channels you should pursue and why.
• Justify your integrated marketing communications plan. Discuss the key themes of your campaign and link them to how your business, service, or product will satisfy your target market needs. Describe each element of the promotional mix in detail and explain how you will integrate the different elements of your promotional mix toward the target market using the key themes. This includes the following elements:
  • Advertising
  • Public relations
  • Sales promotion
  • Personal selling
  • Direct marketing
  • Interactive marketing
• Defend an implementation schedule for your marketing plan. Outline the time frame for the different media campaigns and specify milestones. You should outline who will be responsible for each action item and how you will track the deadlines to ensure the plan stays on schedule.
• Justify an evaluation process for the effectiveness of the marketing plan, including use of a marketing dashboard that includes a sample dashboard.
• In table format, synthesized estimates for the marketing budget.

Additionally, you have been asked to prepare a budget. The budget should include estimates of forecasted sales, direct cost of sales, and your marketing expense budget. (Create an Excel sheet with the budget estimates and then copy/paste into your Word document.)

Submission Details:

• Submit your case study analysis in a 7- to 10-page Microsoft Word document, using APA style.
• Name your document SU_MKT3010_W5_LastName_FirstInitial.doc
• Submit your document to the Submissions Area by the due date assigned.

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Course Project

Tasks:

Compile the information you have gathered on your companies in weeks 1-4 to answer the following questions.

• What is the relationship between your companies and their respective employees and investors? How do these relationships affect financial performance?
• Are there any issues outstanding for your companies? How do these issues affect the overall financial viability of your companies?
• Compare and contrast your two companies using the financial statements for the two firms and the accumulated data.
• Justify if you were going to make an investment in one of the two companies, which one would you select? Why?
• Prepare a comprehensive final report that summarizes your research and analysis of the two companies you selected for your Final Project over all weeks of this course.

Submission Details:

• Submit a 4-5 page Microsoft Word document, using APA style
• Name your file: SU_FIN4060_W5_CP_LastName_FirstInitial.doc
• Submit your assignment to the Submissions Area by the due date assigned.