Case study: “Hampton by Hilton.”
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Read the case study: “Hampton by Hilton.” Write a 1.5-2 page reflection that addresses the strengths and weaknesses of the campaign from a public relations point of view, with emphasis on whether the client successfully targeted diverse audiences or not. Please also provide a discussion of your recommendations for what the agency could have done to better reach the diverse audiences. This assessment should not be based on the case study’s own evaluation section. It should be based on your own assessment and the topics regarding diverse audiences that we have covered in class. Proofread for perfect grammar and AP Style; use first person (you are sharing your opinion on the case)
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