You are a sales manager for a major pharmaceuticals company

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You are a sales manager for a major pharmaceuticals company. You’ve been asked to promote a new drug that costs $2,500 per dose. You’ve read reports that say the drug is only 1% more effective than an alternative drug that costs less than $625 per dose. The vice president of sales wants you to promote the $2500/dose drug aggressively. He reminds you that if you don’t, lives could be lost that might have been saved with that 1% increase in the drug’s effectiveness.

– What are the arguments to be made for following the Vice President’s demands? What are the arguments against it?


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