core competencies

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Identify your company’s core competencies and assess which ones are rare, costly, or not easily imitated.
Present a summary of your organization’s strengths and potential (or currently verifiable) competitive capabilities. Also summarize the organization’s weaknesses. (Note: You will have an opportunity to complete a full SWOT analysis, including threats and opportunities, as part of your week 6 paper.) Put your summary in a table and include a brief narrative explanation of your supporting rationale. ; Link https://www.youtube.com/watch?v=GNXYI10Po6A

Apply the Resource-Based View (RBV) to help you identify both the tangible and intangible assets your organization may be able to use to accomplish its intended strategies. Here is a video of Jay Barney explaining RBV: Link https://www.youtube.com/watch?v=-KN81_oYl1s

Consider and discuss the things that may make your organization’s resources and capabilities difficult for others to imitate. Use Value Chain Analysis to help you deepen your understanding of the relative value of the resources and capabilities you have identified. Seek objective and independently verifiable evidence of potential rarity of the resources and capabilities.