Enhancing Messages with Visuals – Essaylink

Investigate and modify workplace visual media communication to enhance efficiency in completing tasks.
Scenario
You work for a marketing organization that has taken on a new client. The new client is originally an American
company which targets American clients. However, with the current trends, this company realizes it needs to
extend into global operations.
Your task is to create two logos for this new client and submit a video presentation for the marketing team to
review. Create an original, American-style logo, and then create a more globalized version of that logo. Since
most of the company’s global clients come from India, design the global logo to reflect the visual preferences
that might appeal to that specific global audience. When designing the logos, utilize the following visual
communication elements:
Logo size
Logo color scheme
Logo symbols/symbolism
Logo iconic meaning
They have also sent an email stating the following items need to be addressed:
The main objective is to present your two logos and address how they strategically and effectively use the
visual communication elements itemized.
Be sure to compare and contrast how differently American and Indian target audiences may respond to these
logos.
Discuss why your marketing organization should consider the importance of using the visual elements you
visually designed for these logos. Rubric reates an American logo which thoroughly uses visual communication
elements: size, color, symbolism, iconic meaning. Creates an Indian logo which thoroughly uses visual
communication elements: size, color, symbolism, iconic meaning. Thoroughly compares and contrasts how
American and Indian target audiences respond differently to logos

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