industry analysis
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Free Inquiry1- Explain the purpose of industry analysis.
2- Identify the five primary industry types and the opportunities they offer.
3- Explain the purpose of a competitor analysis and a competitive analysis grid.
4- Explain the three steps (segmenting the market, selecting a target market, and establishing a unique market position) entrepreneurial firms use to identify their customers.
5- Define a brand and explain why it is important to an entrepreneurial firm’s marketing efforts.
6- Identify and explain the 4Ps of marketing activities (product, price, promotion, and place) used by entrepreneurial firms.
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